UX 4Sight

UX design can be learned individually and with the assistance of certified schools and trainers. There is now a wide array of boot camps and courses that can teach you anything from the basics of UX to more niche areas and specializations in the field.

Usability testing should start as early as possible. To a certain extent, designers can even assess the usability of a pencil sketch by receiving feedback from potential users. Typically, they are conducted between iterations of a design. This will allow to identify potential areas of opportunity for future iterations and significantly reduce the number of assumptions designers make regarding the users’ needs and wants.

To calculate a website’s conversion rate, you need to divide the total number of conversions within a particular timeframe by the total number of users that have visited your site and multiply it by 100. For instance, if your site has converted 300 users in a month and has been visited by 4000, your conversion rate is 7.5% (300/4000*100).

The UX design process starts way before wireframes and prototypes are created. However, there are a few quick solutions that could improve the user experience of a website once it has been launched: 1. Make sure to add sufficient whitespace to declutter your page; 2. Ensure that your site loads quickly. A lagging page load time can really annoy users; 3. Create content that users will find valuable; 4. Make your site responsive and mobile-friendly; 5. Avoid stock images—they tend to cheapen the experience; 6. Ensure visual and verbal consistency;

A UX team can often be part of various company departments, depending on its priorities and the goals it attempts to achieve via design. UX is usually embedded in marketing, product management, or engineering departments. However, it be distributed throughout the company, allowing to create strategic change based on the organization’s needs.

The primary goal of user research reports is to provide designers with actionable insight. One essential step that helps ensure that the information you provide in your report is helpful to the entire team starts at the research design—it’s important to understand what you’re looking to find out. That is not to say that you’re looking to confirm a bias you or your teammates have. Humans process visual stimuli better than language. Images, graphs, diagrams, and other data representations will allow you to deliver the message more efficiently. When it comes to presenting your findings, this should be done personally when possible, either physically or via video conferencing. Your report should be tailored to the audience you’re presenting it to—management will often prefer a shorter, straight-to-the-point report, while designers will appreciate a more in-depth one. Provide a detailed explanation of the research methods used, and don’t hesitate to provide direct quotes from users.

User experience is a vast and multidisciplinary field, which means that many people may start learning it in different ways. However, there are a few steps that will be helpful to all beginners: 1. Study and learn anything you can get your hands on; 2. Develop an in-depth understanding of what the goals and processes of UX are; 3. Take your time to study a few design tools; 4. Enroll in a UX design course or boot camp; 5. Learn from other designers’ case studies;

Design is an inherently human practice. While some of its aspects can be automated, a substantial part of the craft revolves around empathizing with end-users, identifying their pain points, and translating human experience into organized products, which won’t be accessible to machines for the foreseeable future.

A user experience researcher is a specialist that studies the users’ needs and goals. Their responsibilities revolve around conducting user research and synthesizing insight from it. UX researchers are heavily involved in the early stages of the design process, where the task is to understand and empathize with the people that a product is developed for. To excel in user research, a specialist needs to be initiated in a variety of fields that study human behavior, like cognitive science, anthropology, sociology, or psychology.

User experience specialists are typically tasked with setting up and running user research. Once the user studies are conducted, they perform an in-depth analysis of their findings and leverage this information to create wireframes and prototypes. UX specialists then rigorously test these designs with users to ensure that they satisfy their needs. Another meaning that the term “UX specialist” may stand for is their specialization within a particular field, as opposed to a “UX generalist.”

Web application design is the practice of designing web-based applications. It revolves around defining the look and feel of a web app.

Good UX allows to improve the quality of a person’s interaction with a product. When implemented correctly, UX makes a product more desirable, accessible, credible, desirable, and findable. This has a substantial impact on the users’ satisfaction and a business’s revenue.

UX writers are professionals that create copy for products and services by collaborating directly with the design team. Their responsibilities include conducting user research and testing, understanding best UX and usability practices, and craft end-to-end experiences.

Expert reviews are typically conducted UX specialists or consultants. The goal of such reviews is to identify potential usability issues within a product or one of its sections. As a result, the expert will provide the organization with an array of recommendations aimed at solving the problems they’ve spotted. This is an especially common procedure for products that don’t have the necessary budget to conduct user research or are too strapped for time.

Absolutely! Our certification will allow you to validate your skill set with a potential employer and help you break into the field.

User experience (UX) research and user research are used interchangeably.

A heuristic evaluation is a series of usability tests for digital products that allow to uncover usability issues in a user interface. This is an important procedure, as it enables to make the design process iterative, allowing to continuously improve a product. Companies often develop their own evaluation criteria, but one of the most common sets of standards for this procedure was developed by Jakob Nielsen in 1994. In short, Nielsen’s standards revolve around product consistency, error prevention, efficiency, status visibility, and a host of other essential factors that ensure a product’s usability.

Mobile app design is the practice of designing mobile applications with usability, accessibility, and user experience in mind. This includes planning color palettes, fonts, and other graphical elements that the user will interact with.

User experience is an essential practice in the modern business ecosystem since it aims to satisfy the user's needs. It enables organizations to create positive experiences for their customers, which allows them to leverage their fidelity.

UX stands for “user experience.” It’s a reference to the experience users have with a product or service. Fundamentally, UX aims to facilitate a person’s interaction with the elements of an interface, as well as guide their behavior via usability and accessibility practices. Though UX is often perceived as a discipline that pertains to the visual side of a product, it also encompasses conducting market and user research, analyzing data, and continuously testing prototypes, all of which fuel a designer’s decision-making on how a product should look and feel.

User research revolves around three central elements—observation, understanding, and analysis. UX research methods have a variety of dimensions that they fall under: moderated and unmoderated, qualitative and quantitative, attitudinal and behavioral. Therefore, a method can be moderated, qualitative, and attitudinal, like a focus group or a user interview. When conducting UX research, your strategy should reflect the product’s needs and address the most substantial assumptions that it was built on.

User experience (UX) is a term used to describe a person’s interaction with a product or service. User experience design shapes and plans all the components of this experience, how users feel while interacting with it, and how intuitive it is to perform tasks using an interface. UX applies to both physical and digital products. Fundamentally, the practice aims to create efficient, seamless, and pleasant experiences for users. To achieve this, UX designers conduct user and market research, enabling them to understand the users’ needs better and combine their findings with design best practices. They are an important bridge between the customer and the business that allows to solve the problems of both parties.

Usability is the ease at which a user can execute the intended tasks on a website or product. Usability tests aim to identify potential usability problems; they are generally conducted with real users, allowing designers or researchers to assess how usable or intuitive an interface is. Usability testing methods can be moderated and unmoderated, remote or in-person, as well as explorative and comparative. During these tests, users are asked to perform tasks under the supervision of a user experience professional that carefully documents their actions and the issues they encounter. This information will be used to inform further design decisions.

UX training allows professionals from a wide array of fields to study the principles of UX design in order to broaden their skill set.

User journey maps are visual representations of a user’s path taken on a website or app. They start with the touchpoint at which users discover the product and continue through the entire process of engaging with it. They are a valuable tool for designers that enables them to empathize with the people they design for and see the product from a user’s point of view.

Conversion rate optimization, also known as “CRO,” is a practice that revolves around growing the percentage of users that perform a specific action on a site or app. Examples of such actions are adding products to the cart, clicking on certain CTAs or ads, filling out forms, requesting demos, and so forth.

Some of the most popular tools for UX designers are (but are not limited to) Sketch, InVision Studio, Axure, Craft, Proto.io, Adobe XD, and Figma.

Generally, UX designers can work from home quite comfortably. Modern tools allow UX specialists to conduct research, run interviews, design, test prototypes, and so forth. One important factor that will define a designer’s success working remotely is the way the company is organized and whether it has an established work-from-home culture.

Designing great app icons revolves around a series of straightforward principles. Start by finding a unique shape or symbol that represents the product’s identity. App icons should aim to be simple—cramming too many elements in a limited space can be fatiguing and unpleasant to the eye. Opt for vibrant colors; they’ll help the logo stand out among other apps on the interface. And last but not least, always take the app’s audience into account—certain groups of people have specific aesthetic preferences.

As a practice, UX design is still in its early years, and we’ll see the field evolve and flourish in the next decade. From a professional standpoint, pursuing a career as a UX designer will provide you with a steady and competitive income, and a fair share of job security.

Measuring user experience can be done through both qualitative and quantitative methods. Some of the best ways to measure UX are Task Success Rate, Task Completion Time, Retention Rate, Conversion Rate, Error Rate, Satisfaction, and Heuristic Evaluation.

Website usability allows to significantly improve a person’s experience with a site. By leveraging usability principles, designers can create web content that is useful, intuitive, and engaging to the group of people it caters to.

Optimal conversion rates vary significantly depending on the industry. The average landing page conversion rate across all industries is 2.35%, for top performing sites it’s 11.45% and higher.

Thanks for the great question, Chris! At our agency, we define UX as the art and science of designing products that are easy to use to meet user expectations and business goals. As you can see, this definition goes well beyond making things look pretty (but you're right on...a lot people think that's all it is). A website or application that looks pretty without enough thought of how it should work for the user is worthless eye candy because users can't / won't perform the key tasks that they and business want them to perform. And this has a significant effect on user purchase behavior and your website's conversion rate. Once we're finished carefully vetting your design in the offline form, we can continue to improve the performance of your newly live site through our Conversion Rate Optimization (CRO) service.