New Image Restaurant and Brewery

Lisa Unger

I was so disappointed tonight. As a home brewer and craft brewing aficionado, I was so looking forward to my visit to New Image with my son tonight. We are currently on a college tour trip, and New Image’s brews came recommended by my husband who travels to the area for business and Ultimate, and by friends who live in the area. I made certain of operating hours and the presence of an on-site kitchen before leaving our hotel. The published closing was 9:00, so I planned on getting dinner for both of us, a root beer for my son, a beer for me, and a variety of cans to bring home. We entered the tap room at 7:32, nearly and hour and a half before closing. We were told that seating was open and to just choose where we wanted to sit. No one approached us for over 10 minutes. As we waited, we made decisions about what we were going to eat based upon the food menus on our table. As we continued to wait, we watched a waiter bring food to several seated parties. He then approached our table with water and cups. At that point, he informed us that the kitchen closed at 7:30. In many years of traveling and visiting tap rooms through the US and the world, I have never encountered a situation in which a brewery with their own kitchen stopped serving food long before closing. Food obviously was being prepared when we walked in the building. The young man who waited on our table was unapologetic. I grew up in Arvada. I was so excited to visit and share part of my old hometown with my son. He loves brewing as well, and began taste testing wort when he was 5. Our home beer fridge is pasted with stickers from favorite craft breweries throughout the world. The attitude of the waiter impressed upon me that they really didn’t care about losing the business of a middle aged mom and teen son - almost that our business was beneath them. In a metropolitan area with plenty of outstanding options, that seems an unhealthy attitude to take. We took our business elsewhere.

Laura Owsley

I went in around 4 or 5 on a Monday so it was pretty quiet but the bartenders were friendly and attentive. They even indulged me in ordering a cocktail, the Sidecar, off menu. Food came out crazy fast and was good, a solid hamburger. I'm honestly not a huge beer drinker so was really happy to have a few non beer options and the cocktail was very tasty. Heads up Google has some outdated menu info so the website is best to determine food options. With being in Olde Town and just off the train line I'll definitely be back!

Jonathan Clark

A jewel of a brewery for the Denver suburb it occupies as any other nearby option is going to get you average sauce at best. IPAs seem to be their strong suit, however everything we tried was tasty.

Adam _

The beer is unreal how good it is, but the food is also unbelievably good. The chorizo fries and carnitas new image sandwich was delicious.