European Wax Center uses our patented Comfort Wax which is a hard wax (it is actually purple). Our natural wax is a proprietary blend of beeswax and other skin-soothing ingredients that we carefully source from Europe to ensure the gentle removal of hair.
Purple wax patented specifically for European Wax. No other salons can use it, and you can't buy it online. Extremely clean waxing with one-time use applicators thrown away after each wax application. No bruises. No bleeding. Soft skin and super-clean feeling. Love it!
They use the blue for Brazilians. Im not sure for other services
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