Applebees just isn't hitting there profit margins. They have been struggling to keep stores open but the 2nd the rent goes up on there locations its almost too much for them so there forced to close it down.
"We are long overdue in rationalizing the size of our system and closing poorly performing restaurants." - CEO Richard Dahl
Down sizing because there were too many locations located next to each other as well as not hitting profit margins due to rent of the properties going up
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