They don't open until 10 am? Is this a bank or a fishing shop?

If you don't like it go somewhere else

An outdoor retailer! They sell fishing and hunting and about anything else outdoor related. They are not a "fishing shop".

I get your point. Many fishing stores open early because that's when fishermen are up. But most retail stores open at 10. I'm sure they would open earlier if it made good business sense.

Its not a local bait and tackle place that opens at the crack of dawn selling just worms a minnows. They sell more than just fishing equipment.

Fishing shop