Its a extra way for Disneyland to offer restricted access for a fee. More importantly though its about creating a nostalgic experience. Not just anyone goes in. But every members face is known by the emplyees. They pamper & indulge patrons earning every penny they make in tips. This place was Walts old cottage then personal restraunt before he opened it up as a Members Only Club. This place is a experience in itself.
Because only members of Club 33 or those the member give permission to can enter. The members pay many thousands of dollars for membership each year and this is one of the perks of being a member.
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