Because most people are turned off by the price. Theaters pricing is a direct effect of the price the theater pays to be able to show the movie. If you see the price you might not want to attend. The theater is more for the experience.
They do matinee pricing is up to a certain time then it's regular price.
All you have to do ask.
You find out prices when you choose the movie. Most people know that regular priced movies are a range from $8-$14.
That's what their app is for.
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