Do they give free play for first time there?

Yes the first time you sign up they give free play I don't know if it's 5 $10 or 15. But you must sign up and get a player's card

First time visitors go to players club booth sign up they give you a card and instructions on how to redeem free play

How can you get a mailer when you have never been there.

Somethimes with a mailer

Birthdsy play