Yes a sign at road side or even on or near the building would be a great idea
It is real easy to find what's playing online just search Athol Cinemas. You get prices times and movies plus many other options. Also there isn't a sign yet due to all the continuous building. They are trying to map out a good place for a sign.
Agreed that there should be some type of sign. Only way to find out is to go to yourneighborhoodtheatre.com and choose the athol location https://www.yourneighborhoodtheatre.com/
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