Waffle House built their business around satisfied customers. There is a small menu that is done well, which is what Waffle House customers expect. Waffle House sells waffles and a few foods that complement their waffles. They don't sell tires, radios, or mattresses and at least right now they don't sell pancakes.
I agree with Kevin! The workers actually have work shirts that read, " Friends don't let friends eat pancakes"! This goes back to the days when their biggest competitor was IHOP (International House of Pancakes).
I think there's two reasons: 1. They don't have the space to cook them. 2. Their name is Waffle House, and that is what they are known for.
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