Hi Jeremy Our sale colors are a rotation of 5 colors. Every Thursday the colors rotate and move up the board. On Wednesdays our top color is 75% so for example this week on the board the colors are yellow 50% off green 50% off and orange 25% off. On Thursday yellow would come off the board, then the colors are just moved up, green 50% off, orange 50% off and a new color would be introduced to the board at 25% off. Hope this helps.
I don't know the colors are chosen or changed but the items are great and prices are good too if you're on a budget
Thanks! Your answer is awaiting moderation.