Senior Living Smart

Category: Marketing agency

Address: 225 Water St Suite A110, Plymouth, MA 02360, USA

Phone: +18886209832

Opening hours

Sunday: Closed

Monday: 8AM–6PM

Tuesday: 8AM–6PM

Wednesday: 8AM–6PM

Thursday: 8AM–6PM

Friday: 8AM–6PM

Saturday: Closed

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Questions & Answers

Where can I find out where Senior Living SMART will be speaking/presenting next?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

You can see us at Inbound, SMASH, connect with us on LinkedIn and check out our blogs and podcast for the latest word from our team members: https://seniorlivingsmart.com/podcasts

Can Senior Living SMART help me host events?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

Yes! Let us save you time, money and energy as we know what topics/speakers will give you the best return on investment! Check out the Events Management section of our website, https://seniorlivingsmart.com/print-traditional-marketing/event-management/, to learn more about our offerings.

How do I know if my online presence is optimized to its full potential?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

It’s hard to know where you stand unless you take time to evaluate how your efforts are performing. Our team is proficient in diagnosing one’s online presence as we offer total online presence audits. This is just one of the many digital and inbound services we offer. Click here to learn more: https://seniorlivingsmart.com/digital-marketing-solutions/

How can providing content improve our marketing efforts?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

The right words will inspire your prospects to take action (and also help in improving your SEO!) Learn about our content development offerings, download our free guide and access free relevant reads here: https://seniorlivingsmart.com/content-marketing-strategy/

How often should senior living operators majorly update their website?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

About every 2 years or as needed. https://seniorlivingsmart.com/website-development

How soon should I expect to see results if I decide to partner with Senior Living SMART?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

Quick wins are an integral part of our onboarding process. Together we’ll identify and immediately address your current pain points, while implementing our internal timeline and deliverables. Of course, transparency and cooperation from the client in providing information and access are major factors in our collective success! To learn more about our processes and how we can get to work for you, let’s schedule a complimentary 30-minute session. Fill out our online form and we’ll follow up with you to set up a call: https://seniorlivingsmart.com/contact-us/

How does partnering with Senior Living SMART make my job easier?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

Partnering with Senior Living Smart will lead to the custom-crafting of a marketing and sales strategy that will attract better quality leads, more tours, and reportable results. With minimal input, our team will develop informative content with personalized, thoughtfully-crafted automations to help nurture, educate and cultivate your prospects. We’ll ensure your digital presence is intentional, well-organized, consistent and effective in communicating your key differentiators – helping prospects understand and believe they need to be part of your community. We’ll have your traditional/print materials be in alignment in presentation and messaging, and contain attractive call-to-actions to get your phone ringing and inbox pinging with leads who are reflective of your ideal target personas. All of this will be created and managed by our experienced team that genuinely wants your organization to succeed. Call us today to get started: 888-620-9832.

How is Senior Living SMART thought of/regarded?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

Our goal is to be a team that is living out our vision, mission and values, our secret SPICE: be Sincere, be Proactive, be Innovative, be Collaborative, be Engaged. Our values are the SPICE to our organizational success. Click here to read what some of our clients have said about us: https://seniorlivingsmart.com/our-clients/

How many years of senior living experience is within the team?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

We have a plethora of senior living experience from a broad variety of our team members. Meet the team here: https://seniorlivingsmart.com/meet-the-team/

Why should my organization partner with Senior Living SMART?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

You should partner with us because we will implement strategies that get you better leads, resulting in worthwhile tours, with results to justify the investment. It’s worth noting that a few other agencies out there also claim to specialize in senior living. But what those folks don’t have is decades of industry experience. Also, because of your partnership with Senior Living SMART, you’ll have access to discounts and service perks from our marketplace partners that you wouldn’t receive otherwise! Don’t take our word for it alone, check out our case study on a recent client win and see what our clients had to say about the service they receive: https://seniorlivingsmart.com/our-clients/

Why did Senior Living SMART come about?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

We launched Senior Living SMART as a one-stop resource for all the tools, services, and products senior living operators (of any size) need to market and sell better. Here’s the thing: because we know the industry so well, more and more of our clients kept coming to us for marketing “advice.” Over time, we evolved into what we are today: a digital marketing agency that focuses only on the senior living industry. To determine how we may be able to help you and your organization, contact us today: https://seniorlivingsmart.com/contact-us/

Where can I find free resources developed by Senior Living SMART?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

We invite you to check out the Resources section of our website, https://seniorlivingsmart.com. There you will find blogs, podcasts, webinars, case studies, free guides and downloads.

When was Senior Living SMART founded?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

We launched in 2012 and we’ve never looked back. Our business is growing and ever-evolving for the better! Follow the link to read our story: https://seniorlivingsmart.com/our-story/

What is the Senior Living SMART Marketplace?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

Over the years we have developed relationships with senior living operators and businesses who have seniors’ best interests at heart. We have created our own marketplace for our network to browse senior living solutions and products. Different membership levels are available; click the following link to learn more about our Marketplace perks: https://seniorlivingsmart.com/senior-living-services-partner-program/

What social media outlets do you recommend for senior living operators?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

Social media is a great way to connect with multiple audiences, however each outlet has a specific purpose and intended audience, so your messaging should be customized and published appropriately. Typically we recommend being on Facebook, YouTube and Linkedin at a minimum. The more you take on, the more there is to manage, but with it comes more impressions! Wherever you decide to be present in social media, be there intentionally and maintain your presence. For insights on how we approach social media as well as some complimentary related reads on the topic, click here: https://seniorlivingsmart.com/content-marketing-strategy/social-media-strategy/

What should I expect when I sign on as a client of Senior Living SMART?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

When you become a Senior Living SMART client, you can expect our team to hit the ground running! We’ll be doing prep work to have systems in place so once you share information with us (your team, contact details, goals, current partnerships, etc.) you will be set up immediately to start achieving quick wins! We’ll put reporting structures into place so you will know what activities we’re doing to help your business succeed, report on how things are going, and over time do deep dives on what’s working and where we recommend making adjustments to ensure continued success. We will work with you to complete your Business State of Play which will help formulate our collective goals. Depending on your needs, we’ll select tasks from our onboarding timeline and set up an effective kick-off call. Ready to get started? Contact us today: https://seniorlivingsmart.com/contact-us/

What is marketing automation and why should we consider it for our business?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

It takes 22 touchpoints for a senior living prospect to become a move-in. 22 touchpoints! That’s a lot to do when you calculate the number of move-ins you’d like to have over the course of a year. It can quickly become overwhelming. Our team can help gather, organize and cultivate your prospects so the leads we forward to your sales team will have been nurtured, informed and will be ready to convert to a sale faster saving precious time, energy and money! Click here to learn more: https://seniorlivingsmart.com/marketing-automation/lead-nurturing/

What is the value/belief that Senior Living SMART thinks is the hardest to instill in senior living operators?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

Typically the hardest belief to instill with senior living operators is the need to invest. When sales are slim and budgets are running low, the natural fear-filled inclination is to pull back marketing dollars, when really that’s the time to be investing more. At Senior Living SMART, we focus on helping our clients work smarter, not harder, and while it does require investment, it pays off dividends in the long run, because your team receives quality leads that have been cultivated and nurtured, and those prospects are now ready to become part of your community. To determine how we can help you more quickly convert leads into sales, complete our online form and we’ll set up a complimentary 30-minute brainstorming session: https://seniorlivingsmart.com/contact-us/

What are the opportunities that become available to a client when they partner with Senior Living SMART (access to resources, third party discounts, etc.?)

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

When you partner with us, one of the perks is discounts with third party vendors like HubSpot (the marketing automation industry GIANT), Roobrik and Sitestaff, for example. And because of our trusted reputation, often partners and vendors will go above and beyond in fronting typical costs (like postage for example) because they know we deliver and our clients are pleased with our service. All our clients have to do is review, approve and pay when the work is completed! To learn more, call us at 888-620-9832

What is SMARTbrand?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

SMARTbrand offers marketing and sales teams an easy way to quickly and professionally design and print the collateral they need to attract prospects and close deals. The tool has many customizable products—email banners, Facebook posts, direct mail campaigns, signage, sales tools, and training resources. Plus, we’re always adding new items. There is a basic subscription which is free, and a pro subscription which is extremely affordable and provides full access to the marketing suite. To learn more, visit https://seniorlivingsmart.com/print-traditional-marketing/smart-brand/

What services does Senior Living SMART provide?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

We provide digital and inbound marketing, website development, marketing automation, content creation, print/traditional marketing, event management – as well as a whole host of services. We encourage you to check out our website, https://seniorlivingsmart.com, to learn more.

What sets Senior Living SMART apart from other agencies?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

Our founders, Debbie Howard and Andrea Catizone, have spent their entire careers (over 50 years!) on the provider side of the senior living industry. It’s worth noting that a few other agencies out there also claim to specialize in senior living. But what those folks don’t have is decades of industry experience. Debbie and Andrea – they were YOU. They understand the challenges and headaches you face every day. Plus, they make sure everyone on our team understands as well. The 50+ years of experience doesn’t even take into account that several of our Senior Living SMART team members came from senior living, or have been working in the industry for several years as well! Welcome to a senior living marketing agency that actually “gets” senior living! Don’t just take our word for it, check out our testimonials on our website to see what other senior living operators have to say about our services: https://seniorlivingsmart.com/our-clients/

Who benefits from the services Senior Living SMART offers?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

Senior living operators benefit as we make their jobs easier by putting processes and automations in place so their team members spend less time and energy on gathering and nurturing prospects, and focus more on converting leads to sales. Seniors and their loved ones also benefit from our services, as we help senior living communities better communicate the services they offer and what sets them apart. This helps individuals and families make educated decisions on what will be the best fit for them care-wise now and in the future. Curious to know how we may be able to help you? Complete our online form to request a complimentary 30-minute brainstorming session or simply as a question: https://seniorlivingsmart.com/contact-us/

Who makes up the Senior Living SMART team?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

Our founders, Debbie Howard and Andrea Catizone lead a team of experienced professionals whose main goal is to help you market and sell better. To meet our team, click here: https://seniorlivingsmart.com/meet-the-team/

Who is Senior Living SMART?

Andrea Catizone | Jun 9, 2022
Andrea Catizone | Jun 9, 2022

We are a digital marketing agency that focuses only on the senior living industry. To learn how we came about, read our story here: https://seniorlivingsmart.com/our-story/

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