Daytona Internet Marketing & SEO Agency

Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. "Authority" is often used outside of Moz's metric to describe a domain's relative "strength," determined in large part by their backlink portfolio. Domain Authority is used as a predictive measure for PageRank, Google's proprietary algorithm that plays a major role in determining search engine results. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength.

Link equity, also commonly known as “link juice”, is a frequently used term to describe the way in which a link can pass authority from one page to another. Link equity can be passed along to a webpage from both internal links (links coming from the same website) and external links (links coming from another website). Link equity is tied to PageRank – Google’s original algorithm that used a website’s backlink profile to determine search engine rankings. PageRank works by assuming that the most important websites will be the ones that receive the most links from other websites. These websites will then be the websites that users most likely want to see in search results.

Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important.

Yes, it does. That’s the simple answer. But having a blog isn’t in and of itself a ranking factor. Blogging is good for SEO because it helps with a number of things that are important ranking factors. When you have a blog that’s updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in the search engines.

Think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process.

The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

In 2019, content optimization will continue to matter. From structured data to on-page optimization, competition for ranking advantage may come down to which sites can meet Google updates standards. For the SEO community, 2019 requires a better understanding of how people engage online in order to create meaningful content that positively impacts user experience and a site’s search engine visibility.

Technically, there is no such term as a do follow link. This is something the vast majority of people get wrong. A do follow link is simply called a follow link. The term, no follow, is correct.

The breadcrumb trail is a useful tool for both web designers and SEO experts. It helps Google bots to better understand the website hierarchy, and it helps users to comprehend their current position on the site. However, not all websites implement this navigation tool. Perhaps many do not consider it to be necessary because of its minor and unclear impact on SEO.

Categorizing your blog posts in WordPress is yet another tool in your arsenal for search engine optimization (SEO). In essence, category pages (the ones that contain all of the blog posts in that category) serve as landing pages that appear when a user searches for a corresponding search term. Using the example above, if a person searched “travel tips,” in Google, then theoretically your category page for “travel tips” could come up in the search results. The more posts you have under that category, the better, because it can help keep visitors on your site longer.

Meta tags offer more details about your site to search engines and website visitors who encounter your site in the SERP. They can be optimized to highlight the most important elements of your content and make your website stand out in search results. Search engines increasingly value a good user experience, and that includes making sure that your site satisfies a user’s query as best as it possibly can. Meta tags help with this by making sure that the information searchers need to know about your site is displayed upfront in a concise and useful fashion.

It Depends on your goals and nature of your business as well as other contributing factors. Search engine Optimization (SEO) done organicly is great for long term results and maintaining your position on the top Google results for your desired keyword(s). With the appropriate budget and research, Pay-Per-Click (PPC) is great for fast short term results.