Prismatic

Whether Google, Bing, Yahoo, or other search engines, know that showing up at the top of search engine results is NOT an overnight proposition. Any agency that tells you otherwise may not have your best interests at heart. With that out of the way, rising to the top of search engine results is a long-term process. It involves an investment of time (= money), research, and optimization of the content on your website so that it provides relevant answers to searchers’ queries. It also often means providing answers off of your website, including Google’s Featured Snippets or Knowledge Panels. As you might guess, it can get complicated quickly, but at Prismatic we abide by the belief of optimizing brands’ online positioning by relying on analytics and data, not merely by gut. Offering a friendly, helpful, and authoritative “voice” on behalf of our clients to assist with searchers’ queries will help you win and, over time, get your website close to the top of those search results.

As of 2019, we’re proud to have worked with clients representing small to medium-sized businesses in 29 of the 50 U.S. states, the District of Columbia, and Puerto Rico. For them, we’ve partnered in business and personal branding, visual identity development, print and online marketing campaigns, ad design, web design development, and social media community management, and more. The growth we’ve helped these clients achieve results in 97% of our business being based on referrals from those same happy clients. We’d love to get to know you and help your business grow, too.

We do handle light photography services in house—from professional headshots to product photography. However, for a large project, we partner with a few longtime friends and consummate photography professionals, who are wizards behind the camera. We tend to serve as the art directors on these projects, which may include real estate photography, lifestyle shoots, and complex video productions that also leverage hair and makeup professionals.

Philanthropy powers our company culture. Since its inception, our >GOOD (Greater Good) Initiative has allowed us to donate nearly $1 million in pro bono branding, creative, and online marketing services to nonprofits

We partner with our clients in the conceptualization of engaging content—posts, Stories, custom graphics and video—and community management—responding to comments or questions—on all of the major social media platforms, especially Facebook, Instagram, Twitter, and LinkedIn. Additionally, among the other solutions we offer to our clients is online reputation management. This often extends to socially integrated sites like Facebook and Yelp, but also Glassdoor and Indeed. Our team performs an audit of the audience sentiment toward your brand, including ratings and comments about your business, and then develops engagement strategies to position you online in the best possible light.

We pride ourselves on work/life balance for our team—our “daytime family”—so typically, we don’t work weekends. But when great work for our clients calls for overtime, we’ve been known to burn the midnight oil.

Great question! Yes, one of the solutions our team excels at is designing, developing, and publishing websites—from lead-generating landing pages to small microsites to larger, full-blown marketing websites. Regardless of the size of the site, each one begins with a thorough assessment of any website you may already have, as well as the websites of your competitors in order to discover strengths and opportunities in each. Ultimately, we deliver a website built with foundational SEO and also a content management system (CMS) that allows you to update much of the site’s text and images yourself. Of course, we’re always here if you need us to take care of more technical updates to the website or to perform ongoing content development and rank-enhancing SEO for the site.

We do design logos; however, even more important than the logo alone is a brand’s complete identity—from signature color palette to “voice” and messaging to, yes, a logo. We begin work with each client by listening to their ideas and desires and helping them to define their own personality and what promises they can make to their customers. From this evolves a brand identity made up of many elements, including a logo.