Charlotte SEO

Link equity helps you get your page to rank higher in search engines. Also known as "link juice," it is one of the more important SEO ranking factors. "Link Juice" is referring to the power that is flowing from one site to yours helping boost your website's favor with Google.

The biggest SEO mistake when a company redesigns their website is creating new pages or shifting around the structure of the pages and NOT creating a redirect to the new page from the old one. For example, if the Services page used to be /services but is changed to /services-page, then all the links from the original page that doesn't exist anymore hit a 404 page. You need to create a 301 redirect from the old page to the new page to make sure that you don't lose any "link juice" from links that are pointing to your site helping with your SEO.

Anchor text is the clickable text in a hyperlink which informs Google and other search engines about the subject of the linked-to pages. It's basically the "words" that are linked to another website (backlink).

Redirects can be good and bad. Redirects can affect the load time of a site (how fast the visitor gets to the page). It can also affect the "link juice" that is passed to a site if it is redirected too many times. They can also be good. If you redirect a link that already has trust and authority to a page you are trying to rank, it will pass trust and authority to that page and it should help your rankings unless there is something going on that requires a deeper analysis.

If you have broken links going out from your website, you need to either drop the link or replace it with another resource. This is a bad user experience for your visitors and Google pays attention to that.

You can start your link building campaign by linking from pages on your own website to other pages on the site. Since there are two kinds of link building, you can focus your campaign on linking internally to and from authoritative and pages within your own website that are already ranked high in Google's index.

The best way to understand their differences is by knowing that internal links are links coming from within the same domain. These would be pages on your site that are linked to other pages on your site. External links are links coming from other websites and are not on the same domain as yours.

Google wants to give its users the best results possible. To do that it ranks sites based on authority, trust and relevance. Authority is a big factor in Google giving its users good search results. By definition, domain authority is the search engine ranking score determined by the number and quality of link equity of the pages within a website. It is crucial to SEO ranking since it corresponds to the website's ability to rank higher in search engines.

Ideally, follow links are links that pass "link juice" and no-follow links are links that suggest to Google not to follow the link. It's essential to know the differences between the two to be able to link wisely and get the most from your link placements.

With enough of the right links, you can rank a blank page in Google :) Authority, Trust and Relevance are all crafted from Backlinks and anchor text pointing to your website. Backlinks are important factors in SEO ranking since Google determine which pages deserve higher rankings in the search results. Link building is crucial to SEO success because of its impact in boosting a page's authority and trust. With proper link building, you can improve a website's search rankings and traffic.

Keyword research, content writing, and link building are some of the more popular search engine optimization techniques. Since all SEO strategy is important, your online success will depend on how you can use them efficiently. If you were starting out and didn't have the budget to hire an SEO company, I would suggest that you focus on content creation on your site and create a bunch of content surrounding the product or service that you provide to give you a "wide net" to rank for a bunch of low competition, "low hanging fruit" keywords that simple require the content be there to have a chance to rank.

They provide an easy way for your visitors and search engines to navigate and explore your website and it's content.

Yes. The Robots.txt file instructs Google and other search engines on how to crawl the pages of your website. Obviously, these are suggestions to the robots and they can do whatever they want but most times they obey the robots.txt file.

Meta keywords, title tag, meta description attributes, and meta robots attributes are the four kinds of meta tags. Both the page title tag and meta description are very important to your SEO success or failure. It's imperative that you know exactly how to craft a good page title to make sure you excel online. The other two are non-essential and can be neglected though.

LSI stands for latent semantic indexing. It is a system that the search engines use to determine the relevance of a word relating to a specific topic. For example, if you are talking about SEO an LSI keyword may be "backlinks" or "keywords". They are related to the topic of SEO.

By blogging on your sites and keeping it fresh it WILL NOT directly help rank you in the search engines for a phrase you are wanting to rank for. What blogging does is adds more topics to your website so that you can rank for many other terms relating to your product or service. For example if you are a personal injury lawyer you might write a blog titled "The First Two Things You Should Do When In A Car Wreck". That blog would draw people in but you are not trying to rank that page for "Personal Injury Lawyer" in Google.

Since Google is wanting to rank the best results possible for its users to keep them coming back, it makes sense that Google would want to show secure sites to its users. There are may arguments as to SSL Certificates helping or not affecting the SEO. But we can logically say that Google would probably want to rank a secure site before a site that is not secure or compromised.

Once you have uncovered the most relevant keywords for your pages, you then strategically and naturally insert those keyword and LSI keywords (words that are related to the topic) into your content to assist your page in ranking better in Google and other search engines.

The best way to conduct keyword research is with the right tools. You can start your research for the best and most relevant keywords with Google's Keyword Planner and other SEO tools. However, you should have an idea of what your topic is about so you can come up with a list of potential keywords for your business that you think your customers are typing in. We use a tool called Keywords Everywhere which is a chrome extension that works very well to tell you the monthly search volume, the Cost Per Click (CPC) and the Competition associated with a specific keyword.

Keyword research is the process of finding the most relevant keywords in your chosen niche. It is the process of determining which queries most people (your target audience) enter in search engines to find your products or services.

First and foremost, you need to run a site audit using one of the SEO tools on sites like Moz.com. From there, you can find your way and work out your backlinks, pages, meta tags, and other important factors you can change in order to rank higher in Google's index.

SEO is constantly changing due to the algorithm changes made by Google pretty much on a daily basis. The most significant change is in mobile digital media time. Since mobile digital media time increases, it became a crucial factor in Google's search rankings.

According to research, there's a huge probability that SEO will highly focus on voice search this coming 2020 or in the foreseeable future. Much like Google did with the mobile indexing change not too long ago.

SEO is an important part of online marketing and will be for years to come. If you prefer long term results, SEO is the way to go since you can exponentially grow your inbound leads. However, if you are wanting results to happen faster, then Ads and direct marketing are the way to go.

It is the optimization on or within a page to help it rank higher in Google and other search engines. Aside from external links, On-Page SEO includes tactics like keyword density (how many times a keyword appears on the page), image alt text optimization and adding properly optimized headings to a page.

Ahrefs, SEMrush, and MOZ PRO's content explorer are some of the applications worth checking out if interested in software. We usually like looking at Ahrefs for Backlink research and SEMrush for analyzing the competition, seeing how many keywords you are ranking for and even taking a look at the competitions ad spend. SEMRush also has really nice rank tracking reporting.

Search engine optimization is a discipline under Search Engine Marketing or SEM. SEM is usually talking about Google Ads. Again, both are integral for major success online.

Both are integral to a business' online success. We have done recent tests on our own site and others that show if you just have PPC or SEO by themselves, then you will only be partially successful. During our Ads test, we disabled ads and stopped showing them. To our surprise, the leads stopped coming in even though we were #1. When we turned back on ads, we started getting leads again that day. Adding both SEO and PPC together are a good recipe for success. Having a presence in all 3 sections on Google's homepage will help validate your brand and boost the buyers confidence resulting in more leads.

Whether you're new into SEO or a seasoned veteran, there are lots of websites like SEOJournal, Moz.com, and SEMRush with resources for you to read if you want to know more about search engine optimization. The Internet offers tons of tutorials on how to optimize pages and websites. Keep in mind these are only basic principles. They can help you rank higher in Google's index but getting to the top of Google usually requires advanced SEO knowledge and techniques that takes a lot of training and testing.

Search Engine Optimization or SEO is a strategic process where you try to update a website's content, links, and other factors to help it rank higher in Google's search engine result pages (SERPs) in order to gain a higher volume of organic traffic usually of targeted buyers for your product or service.

Absolutely. Although it may take time depending on how competitive the market is. If it's competitive it will take more time. That said, we know what Google wants and how to rank sites to the top of Google for the terms your customers are searching.

Since organic SEO does take time because of Google, we use Google Ads and remarketing to bring you leads inside of month 1 with no added cost to you.