Mighty Roar

Often, agencies will fall into one of three main categories: Traditional, Digital, or Hybrid. Traditional agencies specialize in television, outdoor, print and radio communications. Digital agencies specialize in website design and development, online campaigns (which may include video or online radio/audio), and user experience. Hybrid agencies offer everything to a certain degree. Most agencies today are on the wide spectrum of “hybrid agency,” due to how prominent digital advertising is in our daily lives. For example, for years, Nielsen used to calculate the average cost of producing a TV commercial but stopped tracking it a few years ago because no one *just* makes a TV commercial during a shoot. It’s now a video that runs on TV, on websites, within social channels, etc. At Mighty Roar, we consider ourselves to be a digital advertising agency with full-service capabilities. Our team comes from a hybrid agency background working with large brands across a variety of campaigns

Whether our client relationship is an agency of record retainer or project specific, Mighty Roar's work is detailed through separate scopes of work / agreements that are specific to each project or phase and based on either an hourly rate or fixed cost that has been negotiated with the client. Within these agreements, we detail deliverables, specs, timing, cost, and formalize the measurable objectives. This process not only ensures that each project is well thought out, but that it's a defined piece of the collective marketing plan and output. These agreements help us better track costs, expectations and provides an additional layer of structure that helps to strengthen the relationship and overall planning process.

Technically, digital advertising is any marketing that leverages internet technologies to deliver messages or experiences to your audience. So by this definition, everything from your website, social channels, display ads, email, SEO, and SEM is digital advertising that a digital advertising agency should have experience in, as well as work that demonstrates this experience. At Mighty Roar, we have deep experience in digital marketing and offer the following services in house: strategy, design, copywriting, development, media planning and buying, SEO, SEM, user experience. Our work history includes: campaign concepting, branding, positioning, product naming, advertising, website design and development, content production, and video production.