Judi 411 Content and Copywriting Services

The perils of writing your own copy come down to this: You can’t see the label while you’re inside the bottle. Do you know who dentists tend to write for? Other dentists. The folks who are wowed by technology and the cool toys and gadgets of a modern dental practice. Who’s their true audience? People who need dental care. Even better? A specific type of care, or a “niche” if you will. What if you’re a dentist who specializes in working with hockey players and nobody knows because you’re hyper-focused on talking about the toys? Great copywriting tells the “story behind the story” that speaks to the niche you serve. As your copywriter and content creator I look at the label and then match it to the message. Want to learn more? Book a time on my calendar.

I won’t speak for the masses, but I know how I operate. As a copywriter, I help clients get their story out of their head, on to the page, and out in the world. Businesses that need copywriters fall into two categories: The Ifs and The Whens You might need a copywriter if you: • send out email campaign after email campaign and…*crickets* • haven’t updated your website blog since 2017 • built your business solely on word-of-mouth referrals and want to level-up You definitely need a copywriter when you: • are better at talking about your business than writing about it • have a bunch of great ideas but are unsure how to communicate them • would rather subject yourself to water torture than write something Personally, I love digging into the “story behind the story” when it comes to amplifying a business brand. Not sure what this means? Then let’s connect and learn more about how great copy gets your business seen and heard by the audience you want.

"Judi 411" refers to my talent as a one-woman hive mind of information. Name the topic, and I either know about it or know how to find the answers. Add to that my knowledge and love of words, writing, and storytelling, it made sense to name my business "Judi 411." I don't think anyone calls "411" on their phone for information any longer, but yet, people relate to the brand, no matter what age they are. I'm also "The World's Most Approachable Woman." I could be in Times Square on New Year's Eve and someone would choose ME to ask how to get to Grand Central Station. I've been stopped on the MBTA, in my car, walking down the street at rush hour, in public bathrooms, you name it. People think I know what is going on, and I usually do. I do offer Judi 911 Writing Services. Designed for true writing emergencies, a call for an upgrade of Judi 411 to 911 capacity is not for the faint of heart. Learn more at my website: https://www.judi411.com/services/#writingservices

Testimonials are a form of social proof that predates the internet. What was word-of-mouth 20 years ago is now digital. If you want to attract great clients, you need to have your existing clients boast on your behalf. The challenge becomes getting testimonials from clients that don't sound canned, stilted, downright cheesy, or weirdly formal. As your Testimonial Scribe, I capture the stories of your business wins so you can win more business. I interview your clients to find the story behind the story of why they love working with you, then craft a testimonial in their voice for you to share with the Big Wide Internet. Why do these stories matter? Testimonials are the secret sauce of sales conversion. Research shows that testimonials can increase conversions on sales pages by up to 34%. That’s no joke. Want to learn more? Check out my Testimonial Scribe service at: https://www.judi411.com/services/#testimonialscribe

I love a good writing challenge. Right now, I'm working with a health advocate. [Pause while you say, "What's a health advocate?"] A health advocate is a medical professional who helps patients navigate the complex medical system to manage illness(es) and seek care that aligns with the patient's values and goals. [Pause while you say, "I never heard of that! But I know people who could use a health advocate!"] And therein lies the problem: You didn't know "health advocacy" existed. So how would you search for something you didn't know was available? We're talking The Ultimate SEO Challenge. Once we know the terms, we can build the content. What's your writing challenge? Schedule some time on my calendar and let's dive in!