TruStar Marketing

Research allows you to discover the primal and pragmatic decision drivers of your decision makers around your offerings. This intelligence guides brilliant messaging and call-to-action design that delivers more brand connections. Together, they measurably improve the results of your marketing.

Social media marketing is a great way to build the foundation for your social media presence. We help you identify the correct platform to start, and then expand, your presence on multiple platforms. We teach best practices for crafting content, managing social media posts and advertising. Our team is made up of well-versed specialists who understand everything from creating authentic, impactful content to measuring impressions, engagements, and other metrics to help build your business.

Copy sets the tone and speaks the voice of your audience. Brilliant copy works with art direction and design, communicating on meaningful emotional and pragmatic levels, adding credibility and impetus to respond.

Search Engine Marketing (SEM), or paid search marketing, generates even faster results than SEO. Our team of experts gives the smallest and largest clients focused attention to generating not just more qualified leads, but sales. We help you build the targeting, tracking, and analytics your board will love.

Search engine optimization (SEO) is commonly described as the backbone of your brand’s online credibility. It includes a highly technical component because it has technical benchmarks it must achieve in order to bring your brand up in search. We focus on your unique situation, all the critical technical aspects and the keywords that drive your business and then create custom strategies to help lift you to the top, even against the largest competitors.

At its simplest, the Fusion Marketing Process involves 3 critical elements. Engage: Create consistent-and-compelling messaging that demands attention and reinforces your brand, building trust and fostering loyalty. Connect: Inspire your universe of prospects with compelling calls to action that build measurable brand connections and deliver prospect data simultaneously. Relate: Leverage the data to create truly meaningful, targeted communications that nurture cold leads through to customers to rev up your ROI.

It is not B2B or B2C, it is always B2P. You are marketing to people (business to a person or people). People make the purchase decision and build brand preferences. These are emotional and pragmatic decisions. Qualitative research yields the brand cornerstones and identifies opportunity gaps for your brand, not just a handful of products. We are emotional beings, even those of us who are analytical. TruStar Marketing taps into this deep understanding to build powerful, memorable brands.

Health care marketing is a specialty. TruStar Marketing experts meet you where you are in your health care marketing and work to fill in the gaps of talent you need. Some clients ask us for qualitative research for brand messaging development or for product and service design and development. Others start with digital competitive analysis for B2B or business to patient entities. Our health care marketing technology tools include lead optimization technologies like Pardot, Marketo, Act-On and HubSpot, depending on what you use, as well as many others. Our health care marketing tech experts are highly skilled at establishing HIPAA compliant solutions, while leveraging the data science of targeting, segmentation and ongoing awareness. We are happy to talk, share knowledge and experience and just get to know you better.