ROOTS the Beauty Underground

Bekah Blaylock

I am so impressed with the personalized recommendations for my skin and makeup. I told them what I wanted and how I normally apply my make up and they really listened. I very picky about my mascara. I am so glad I trusted Laura's recommendation. I love my new ilia mascara. Thank you. I will be back for more

Nancy Stancil

Extremely helpful and very knowledgeable staff! I so appreciated that they took time to teach me about how to apply my makeup and took special care to find colors that complemented my skin color and undertone. Would highly recommend!

Colby Hanks Baer

Had a phenomenal experience here, loved the selection of products and the team were super friendly, patient (!), and informative. Book ahead for complimentary (store credit) facials on Mondays! 💜

Carol Abram

I thought I would love this store. The salesgirl (Might be the owner) was very rude when I took back an item for exchange (I was not asking for my money back). I was looking for body cream and loved all the scents. She told me the unscented was the best. I purchased and when I used it at home-it had a smoky milky scent that was very unpleasant. When I took it back to inquire if she would exchange-she was very abrupt and rude and said she could not because it had been opened. I will not patronize this store again. She should have been more willing to compromise as I would have been a loyal customer.