Powell Creative LLC

In a nutshell, brand agencies serve to help people identify and recognize your company by encompassing everything that sets your company apart. Great branding helps build a sense of trust and loyalty that forms an emotional connection with your products and services. A branding agency clarifies your company vision, both for your customers and employees.

When choosing a web design agency, it is a good idea to begin by looking at the company's previous work. Doing this will give you a standard notion regarding the quality of sites developed & designed by the agency. Look at relevant experiences. Does the agency provide the functions your website will require and experience in your industry? Is the web design agency's website well-branded and easy to navigate? What is the size of the agency's team?

One of the best ways a branding agency can help is by offering guidance on being consistent with your name, strategy, brand voice, social media, website, logos, etc. In other words, everything that falls under the brand umbrella. Consistency is vital to ensuring your branding efforts are effective.

A web design agency’s responsibility is to design and develop the site to have an overall look and feel that resonates with the client’s company branding. Website designers structure a website’s design to provide a natural flow of information that is intuitive to navigate for end-users.

A brand agency considers everything from the colors used in logos, to the tone of voice used throughout communications. A brand agency specializes in an array of services that include naming strategy, brand positioning, design of brand visual identity, brand guidelines, rebranding, packaging design, print, and digital.

A branding agency helps create, develop, maintain and improve your brand by using strategy, design, and communication to help strengthen relationships and grow your target audience. In essence, they find creative ways to tell your story of what makes you, you.

We define the 3 P’s of packaging as Protection, Preservation, and Presentation. A great package design should protect your product against damage, reduce spoilage, and help boost brand awareness!

Our packaging design process involves a good balance of branding, graphic design, product design, and experience design. In essence, we go ‘back-to-school‘ and do our research. We define the consumer, look at where the product will be sold, and look at the competition most importantly. We also look at how to best pack the product, which often involves shape, materials, finish, color, and tone of voice. Attention to information hierarchy, ease of use, environmental impact, and brand emotion is vital in developing the perfect packaging design.

Unfortunately, there are a lot of bad logos in the world. Most bad logos try to communicate instead of identity. We define a bad logo as one that does not make sense for the audience or industry. They often do not stand out in the competition, therefore losing memorability. Bad logos are often complex with too many details. Lastly, a bad logo will not be able to adapt to various applications.

A logo design's primary function is to identify. A logo should be appropriate, distinct, simple, and versatile.